Pappe is a new high-end, luxury Australian fashion label and it is simply beautiful. The premium fabrics used in the Pappe garments are hand picked for softness and longevity – and it shows.

Shopping for her two boys, Karena couldn’t find anything that met her high expectations for design and sophistication. Keeping with the brand’s signature to make clothing with a timeless, minimalist aesthetic, each Pappe garment is meticulously designed, sampled and tested.

The attention to detail is the perfect finishing touch – there’s soft trims, hand-sewn leather embroidered labels, pocket details and mother of pearl buttons.

The clever part about Pappe is that while the fabric, look and feel of each piece is luxurious, the designs are still practical. The clothing is not only comfortable but still very chic. Millie will get so much wear out of her organic cotton tees and spot bloomers (which are made from a Turkish cotton linen chambray).

The label has every piece that should be in a little one’s wardrobe. Cardis, bloomers, jeans, onesies, hats, relaxed pants and stretchy leggings – as well as a range of blankets for bubs – are all in a palette of neutral, unisex colours and chambray, navy and tartan. The handcrafted leather lace-up shoes and lambskin slippers are gorgeous too.

The full Pappe range is available online with worldwide shipping.

The post Local Label Love: Pappe appeared first on millie mummy melbourne.

It is so stylish and its convertible style is perfect in our small home, meaning we don’t have the bassinet to store somewhere now she’s grown out of it.

But designer goods come with designer price tags and the unusual oval shape means we have to foot the bill for matching Stokke sheets (I wish I could sew. I can’t).

But I stumbled across Melbourne’s own Little Linen Company when a friend asked me where I got my OiOi baby bag and doing an online search.

Turned out my much-admired green bag is connected to the same company who made the amazing digital-print muslin wraps I bought for Millie when she was a newbie, the Airwrap breathable cot bumpers and funky crochet blankets.

The digital print muslin makes a light cot sheet

The company’s Little Bamboo brand round cot fitted sheet ($27.50) fits the Stokke Sleepi for a fraction of the price of the Stokke sheet. It’s soft and gets better after each wash – but only comes in white.

The breathable Airwrap

I also recently bought the Airwrap, a breathable cot bumper. Bumpers are usually a no-no,

but this one is made from mesh for airflow and has stopped Millie from sleeping with her

head against a wooden rail and throwing teddies, dummies, arms and legs out the sides of the cot.

The digitally-printed muslin wraps are so handy and so cute and a really fine, lightweight muslin. I bought one with a baby world map because with red and blue colours I thought it was good for a boy or girl. I’ve used it so much, not only to swaddle Millie but as a nursing cover, pram cover and as a sheet for Millie on hot nights.

The Weegoamigo muslin wraps have many colourful prints

The thicker printed muslin wraps are a steal at $14.95 and are really soft – I also found this type was harder for Millie to wriggle out of in her sleep. There’s dinosaurs, vegies, flowers, bears….cute, cute, cute.

My green leather hobo nappy bag has been a great choice. These bags are expensive but last, have lots of handy compartments and look just like a big slouchy handbag.

As well as selling online, I’ve seen The Little Linen Company products at Baby Bunting and Parenthood.

-37.883981144.997317

The post A Little Local Linen Goes A Long Way appeared first on millie mummy melbourne.

Millie takes her Little Maggie Moo summer floral bloomers and navy anchor print top knot headband (and a dolly) for a spin

Your name & brand? Christy & Ansje, Little Maggie Moo

Where are you based? Christy is in Melbourne, Ansje is in Ocean Grove

When was Little Maggie Moo established? December 2013

Your label’s bloomers & head wraps are just adorable on little ones. Where do you find your inspiration? We both love floral prints and bold colours and make a special effort to source fabrics that are different to other handmade shops. Inspiration usually comes from browsing through fabric stores and finding a fabric with that special something!

Bloomers and top knot by Little Maggie Moo, shirt by Zara and necklace by The Little Vikings

There’s a lot of market competition, how do you keep ahead of the pack? We actually don’t do a lot of research into what other businesses are doing, we prefer to do what WE like. We’re just lucky that our customers (who come back time and time again) like what we do!

Lacey is ready for summer in her Little Maggie Moo bloomers and top knot headband. Pic: Kate Sillcock

Is it possible to have a work/life balance? It is, but at the moment, the balance is more work than life as we get established. Hopefully in time, it will swing a little more the other way.

Best piece of business advice you’ve received? Join Instagram! It really is the best tool to get your name out there. 99% of our orders come directly from IG mamas.

Little Maggie Moo Summer 2014

How has Instagram changed the way you advertise your brand? Ten months ago we were new to Instagram. I remember calling my brother and asking him what a hashtag was for? Now we’re established, we are very lucky, as many of our IG customers allow us to repost images of their little ones in Little Maggie Moo wares. What better way to advertise our items?! We feel very lucky indeed.

Favourite Little Maggie Moo item? How do you like to see it styled? Our favourite item is our bloomers. They’re so versatile. They’re perfect in the warmer months on their own (who doesn’t love chubby little baby legs?), or can be worn with a pair of tights underneath in the cooler months. Teamed with a cardigan and top knot, your babe is ready!

Millie in the Peach Blossom at Midnight top knot and Midnight Navy corduroy bloomers from the Little Maggie Moo Spring collection

What’s next for Little Maggie Moo? Tonight (8pm AEDT, November 14) we release our Summer range, which includes some gorgeous fabrics for boys! Also look out for a collaboration with our good friends @paperkranek8 – super excited about this project!!

Little Maggie Moo red Summer floral bloomers and top knot headband for Millie Moo

Shop Little Maggie Moo here

Follow Little Maggie Moo on Instagram or Facebook

*Millie is a Little Maggie Moo brand representative

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Socking it to them: It’s a fact that Australia harbours many creative and inspiring new businesses making their mark alongside the mega brands – and it’s no more evident than in the baby and kids market. I kick off my regular Local Label Love feature posts with the bold and bright Hello Toes.

Who: Daniela from Hello Toes, socks and tights for little feet

Where are you based? Seddon, in the western suburbs of Melbourne

When was Hello Toes established? Research and development began in 2011, with the first range sold to retailers in 2012 and delivered into store in February 2013, one week before I delivered my second child.

Why did you decide to create a children’s sock label?  When my son Otis was born I struggled to find socks that weren’t very gender stereotyped, in either blue or pink with an apparently mandatory car or fairy on them. I could find plenty of great clothing for him to have fun in, but socks seemed to be stuck in the ‘basic’ category. I thought socks could be one of the most colourful and interesting item kids could wear, especially since most of the time they tend to be hidden in shoes and under pants – so they are like a little fun secret or surprise. My background is also in marketing, not design, so I thought socks would be a way I could enter into the market whilst leaving all the clothing to the experts!

Hello Toes has all colours and sock styles covered, just perfect for littlies. Where do you find your inspiration?  I find inspiration pretty much everywhere and always have my eyes peeled for interesting colours put together in surprising ways. Children’s book illustrations, paint swatches, Duplo blocks, my collection of Strawberry Shortcake dolls and magazines from the ’80s, my favourite contemporary artists, great stationery…so many ideas!

Hello Toes socks have “interesting colours put together in surprising ways”

There’s a lot of market competition, how do you keep ahead of the pack?  I try to keep my vision and product unique and stay true to what I like versus what I think ‘the consumer’ will want, which is a luxury many of my large competitors would not be able to afford. Most of the time the market likes the same things anyway which is always encouraging! I like the quote: “A flower does not think of competing with the flower next to it. It just blooms”; it reminds me to just do my own thing without comparing myself to others and with that I will (hopefully!) succeed.

Is it possible to have a work/life balance?  It’s a constant juggle and not possible without the help of your village of support. As my children are still young I always put life first so sometimes work suffers, but I would always prefer this than the other way around.

Best piece of business advice you’ve received?  If you don’t love it, don’t do it.

Biggie Smalls Sneaky Socks

Savvy businesses have Instagram accounts these days. How has Instagram changed the way you advertise your brand?  It has introduced Hello Toes to an entire community that I don’t think you can reach via traditional advertising. It’s like a friend telling their friends about something they like and therefore is a very trusted, supportive and encouraging network. Even with my background in marketing I do not use Instagram as a heavy brand push as I’d much rather just show a glimpse or literal snap shot into my little world and hope people enjoy it. I love seeing behind the scenes, which is something you just do not get from an advertisement.

Legs 11 Knee High Socks

Hello Toes has made socks fashionable, not just functional – so what’s your favourite pair and how do you like to see them worn?  That’s such a great compliment, my dream come true!  Choosing a favourite pair would be like choosing a favourite child…but I do have one pair that I seem to put my daughter Pearl in constantly and just seems to go with everything, which is the Legs 11 knee high. It looks fantastic pulled up high with a bit of juicy baby knee, but also is super practical under pants as they keep legs extra warm and can’t get pulled off easily.

Find Hello Toes on the web

Hello Toes stockists

Hello Toes on Instagram

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Name & business: Kylie Jackson, WallFry

What do you create? I create art for children’s spaces. We have a range of bold, modern prints and offer customers the option to customise their artwork to co-ordinate with their space.

WallFry’s woodland animals with quotes

When did you start? I first started painting artwork for children back in 2008 when I was pregnant with my first child. We were living in Dubai and couldn’t find anything suitable so created my own. Not long after that WallFry was born and it has grown from there to become hugely popular.

Your wall prints are colourful, cheerful and/or inspirational. Tell us a little about your creative process: In the beginning I was hand painting all my designs on canvas, so there was a lot of waiting for paint to dry before being able to move on to the next step. Now I sketch each design by hand and scan it into the computer where I am able to digitally colour it and add all the finer details. It’s a bit of a mixed bag trying to pinpoint exactly where the inspiration comes from. Most of the time I have ideas for my own children’s rooms or for a friend’s child, and I will create something for them based on that. Other times I have designs in my head for months before I finally get a spare moment to sit down with the sketch book – and it takes a while to make it from sketch to finished design. There are a couple more Australian animals still sitting in the sketch book waiting to be made into finished prints. One day it will happen!

WallFry’s world & Australia map prints (set of 2)

What’s the best thing about having your own business? Being able to do something that you love for a living. I have such wonderful customers who send me photos of their amazing rooms with the artwork in place and find it so rewarding and humbling.

The worst? Long hours and a lot of work, but I am not complaining and wouldn’t trade the flexibility for anything.

What’s been your greatest achievement? WallFry has been featured in lots of publications and websites which is always great! I do always also feel proud to have been able to go from being a pregnant mumma painting some pictures for her new baby to the success that WallFry has become.

Australian animals feature in some of WallFry’s latest designs

Do you have a favourite print? I will always love the safari animals and dog series of prints because they were among the first designs and still so popular. I am also really loving the Australian animal series with meaningful messages I have recently released. I think these ones will have to go on my baby girl’s wall.

What is the most popular with customers? The inspirational typography series is hugely popular because it co-ordinates with pretty much any style of decorating and the colours are fully customisable. It really appeals to a wide range of people. The world and country maps are also a great seller, maps are very on-trend and people love being able to combine appealing artwork/décor with something a little bit educational.

Children’s decor and bedroom styling ideas feature prominently on social media, websites and in magazines. What are your suggestions for updating the look of a child’s room on a budget? Consistency tends to be the key to any great design – you don’t have to purchase heaps of expensive items to make it work. It can just be a matter of co-ordinating colors that you carry throughout the space. DIY is always great too if you are that way inclined or have the time. My best tip though is to purchase timeless items that will grow with your child. This takes the cost out of having to redecorate every couple of years as your child gets older. One of the philosophies of WallFry’s designs is to have artwork that will appeal to babies, children and adults. Artwork that is cute without being ‘cutesy’.

The modern alphabet & numbers prints by WallFry

What’s next for WallFry? I am always designing new prints and series, so you can expect to see a few different WallFry products launching in the next few months. We also have a couple of other ideas in the pipeline – we have written and illustrated a children’s book, for example, so we are finalising that before we approach publishers.

Look out for a WallFry and Millie Mummy Melbourne blog giveaway on Instagram

Visit the WallFry web shop

Follow WallFry on Instagram or Facebook

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Name and label? Rosie Flynn & Jo Hankin from HUBBLE + DUKE

What were you doing before starting Hubble + Duke? We started when our youngest bubs had just turned 1 year, Rosie is also an interior designer/architect and Jo has a degree in marketing, we had all mainly been stay-at-home mums for 6-7 years though!

Millie wearing a Hubble + Duke pinafore dress and gold bow Mary-Jane moccasins

Describe the Hubble and Duke child: Words I seem to use all the time on Instagram to describe the children who wear our clothes are ‘gorgeous’, ‘absolutely divine’, ‘stunning’ ‘incredible’ lol! We can’t get enough of seeing beautiful kids in our clothes and moccs! Moccs themselves are super trendy however we love them paired with classic, comfortable clothes like our new leggings and T-shirts. Our knee-high socks seem to create a buzz whenever they’re worn as they are just such a cute vintage look which make mothers and grandmothers swoon!

Millie before her 1st birthday party wearing Hubble + Duke handmade moccasins

How much of your designs are influenced by your own children? Jo and I have a really similar taste in kids clothes. We really love looking back at our favourite pieces of clothing that our kids have loved and worn to death over the last few years! Classic styles that stand the test of time in fabrics that wash well seem to be what we are drawn to most.

Hubble + Duke’s organic cotton, leather patch leggings are coming soon. Pic: Hubble + Duke

Why do you think your designs resonate so well with shoppers? We like to think that our designs appeal to both kids and their parents, many of our customers have a similar aesthetic to us when it comes to interiors and their own clothes – kids’ clothing and interiors more than ever can be seen as an extension of the mothers’ taste and design style. Within the Instagram community there is also a strong desire to support local handmade businesses and we are so grateful for this incredible support base, Instagram is such an amazing tool to really connect with customers.

Handmade goodness. Pic: Hubble + Duke

Do you still pinch yourself about your label’s meteoric rise? It has been a huge amount of work and a steep learning curve seeing as none of us had any experience in business before Hubble + Duke! We definitely wouldn’t be where we are today without Instagram and it is truly amazing to us that we have 48k followers!!

Throwback: Millie in Hubble + Duke bow moccasins and screenprinted tee

Is it important to have your moccasin and linen collections remain handmade here in Australia? Why? We feel that our customers appreciate the time and effort that goes into a locally handmade garment or pair of moccs. Our local sewers love working for us and they are able to work from home and be paid well for consistent and regular work. As our moccasins are made-to-order there is little wastage and our turnaround time is really fast and efficient. We have been so lucky to have recently found a brilliant small family-owned manufacturer in Portugal for our new jersey leggings and T-shirts. We have been really impressed with the quality of other brands who manufacture in Portugal, Spain and Turkey using beautiful organic cotton, we are constantly being approached for wholesale and we hope this will allow us to produce larger quantities and expand into the wholesale market with a great quality, ethically-produced range!

Hubble + Duke AW15 tutu, drop waist dress, smock top and vintage romper. Pic: Hubble + Duke

Are there plans for a bricks and mortar store? Not in the near future, we ship our products all around the world each week and our online store works brilliantly for this. We have a new website in the works which is exciting.

Millie wearing a Hubble + Duke AW/15 drop waist dress in dusty pink and knee high socks

Do you have a favourite Hubble + Duke item? Definitely the moccs are our favourite item, they were our first product and where it all began! Our rompers and knee-high socks are incredibly popular.

Ice blue handmade leather moccasins. Pic: Hubble + Duke

What’s next for Hubble + Duke? We are so excited to get our first big delivery from Portugal! Our new T-shirt collaboration with Lulu Lucky is just so cute, we cannot wait to launch them along with the leather patch leggings, beanies and bibs etc. We hope to do some international trade shows next year and hopefully get more into wholesale with our SS16 collection.

Shop Hubble + Duke here

Follow Hubble + Duke on Instagram

The post Local Label Love: Hubble + Duke appeared first on millie mummy melbourne.

Acorn SS14 Lily Sunhat and Florin Sunhat

Name and brand? Fiona Savaris, Acorn Kids

Where are you based? Brunswick, Melbourne, Australia

When was Acorn Kids established? Our first season was AW11 which was launched in March 2011, but I started working on the idea and sourcing samples and suppliers early in 2010.

Millie in an Acorn SS14 Lexi Reversible Sunhat

Why did you decide to create a children’s headwear label? Initially I was looking for a really good quality winter hat for my daughter but could only find options with a bit of cute factor made from acrylic, so decided to start making hats with 100% merino wool and lots of cute factor!

Acorn SS14 Giraffe Infant Sunhat

Your hats are like the icing on the cake for a youngster’s outfit. Where do you find your inspiration? Oh that is an awesome compliment! Lots of places really I am always looking at interesting colour combinations and prints. With the summer range I like to see what is happening in homewares and other areas of design to identify upcoming trends people may be drawn to by the time the range is released. For winter I am always on the lookout for inspiration of new knits, textures and of course the next cute animal-inspired beanie to make!

Acorn SS14 Darcy Trucker Cap

There’s a lot of market competition, how do you keep ahead of the pack? I first and foremost love my products and if there is that passion there from me I have found it will appeal to customers as well. I always strive for the best quality, no acrylics and other non-natural fibres that lead to little sweaty heads so people know that an Acorn product is a quality one. And with the designs I always keep evolving we may re-run some best sellers but we always need new designs each season that keeps the range fresh.

Is it possible to have a work/life balance? I think so, there are times the balance is certainly tested when deadlines are looming and especially when the range is delivered and wholesale shipping times but doing my own business allows me to work around my family, to be there for the school run for Vienna and hang out with my little boy Luca on his home days.

Acorn SS14 Freddie Bucket Hat

Best piece of business advice you’ve received? Do what you love and makes you happy and then you’ll never have to “work” a day in your life. This rings so true to me, as a former accountant I worked in a large corporate firm but just never felt satisfied. I loved fashion dearly and dreamed of producing a product that I loved. Following my heart and passion to firstly work in fashion for a number of local brands and then to start Acorn – it really has given me so much joy and satisfaction.

How has Instagram changed the way you advertise your brand? Instagram is such a great community and gets you in touch with so many like-minded people, it gives businesses like mine the opportunity to show their product in real life that I think it very authentic and appealing.

Acorn SS14 Pirate Bucket Hat and Olivia Reversible Sunhat

Favourite Acorn item? How do you like to see it styled? Oh difficult one, for summer I love the reversible sunhats for girls and just love seeing them worn both sides depending on the outfit and inclination of the little ones! For winter I will always have a soft spot for our animal beanies and love the timelessness of the cable knit range we do.

What’s next for Acorn? I’ve just finished working on next summer’s range plan so it will be all systems go to get that range sampled and looking amazing in the next few months and our AW15 is currently being hand made by our women’s collective. We’ve got a few new styles for the little superheroes that are going to be amazing.

Millie in the Acorn AW14 Cable Knit Beanie

Visit the Acorn Kids website

For Acorn Kids stockists, click here

Follow Acorn Kids on Instagram or Facebook

*Millie is an Acorn Kids brand ambassador

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Name & business: Alecia Whitelaw from Gourmet Juniors: Real Food For Kids.

Alecia Whitelaw and her daughter. Pic: My Mini Edition

Where are you based? We are proud to be a local Bayside business. Our commercial kitchen is in Cheltenham and office in Port Melbourne.

Do you have children? Yes – one and one on the way! Our Miss Two was the inspiration for Gourmet Juniors actually!

Gourmet Juniors uses organic produce in all its meals. Pic: My Mini Edition

What did you do before you started Gourmet Juniors? I had a great job in marketing and events. It was a fabulous role and I worked with some incredibly inspirational people but the hours weren’t very family friendly! Its also been a dream of mine to have my own small business again (I ran a nannying agency in a past life!!).

Why start a ready-made meals business? When I returned to work after having my daughter I quickly realised my desperate need for a convenient, but highly nutritious mealtime solution.
Time was tight between daycare pick-up and dinnertime and I wished I was able to go to our local grocer, pick up a ready-made meal filled with all of the goodness that I would cook at home (if I had the time) and have it on the table in a jiffy. Unable to do so I set out to fill this need and here we are today.

The Gourmet Juniors Coconut Chicken Curry

The mini meals contain organic ingredients and free-range meat. Why do you think this the better choice? Growing little bodies and minds need the best nutrition possible, so our meals are handmade using local free-range meats & seasonal organic produce. We believe that a chemical-free wholesome diet filled with real foods provides the best start to life and best nourishes the child. We choose organic vegetables to avoid exposing children to nasty pesticides, herbicides and fertilisers. And we also think they taste better, therefore developing the child’s appreciation for real food!

We use free range, antibiotic and hormone free meats for the same reason. Our meats are ethically produced too.

There’s loads of hidden vegies in the Gourmet Juniors Chicken Nuggets

When can children start to enjoy Gourmet Juniors meals? Our meals are designed for little people from around 9 months. They are a perfect next step after purees when tastes have matured a little. Our mini-meals as are made to be chopped or pureed to your child’s desired consistency.

What dish are you most proud of? The Apricot Lamb Tagine is my favourite as it includes the superfood quinoa which is packed full of nutrients and protein. There are also loads of Vitamin C-filled vegetables which makes it a perfect dish at this time of year!

Where are the meals made? All Gourmet Juniors mini-meals are made in a HACCP certified commercial kitchen (the highest level of sanitation) in Cheltenham.

There are 6 meals on the menu, what’s in the pipeline for Gourmet Juniors? We plan to continue to increasing our menu to further entice and develop our little customers’ palettes. We are close to launching our new winter special, Beef Stew.
There will be seasonal additions to the menu but we always welcome suggestions from our loyal customers.

Slow Cooked Lamb Stew by Gourmet Juniors

Where can Melbourne parents find Gourmet Juniors? We select our stocksists very carefully and will always be found in small, local grocers and food stores that share our values of supporting local food producers.
We are therefore proud to be on the shelves of The Leaf Store in Elwood, Organica Café in Hawksburn Village and in Frederick’s of Richmond. We also offer a home delivery service.

And lastly, what’s YOUR favourite adult meal? That’s a hard one! As I spend a lot of time in the kitchen I really relish being served anything at a restaurant! However, if I could pick one thing I am craving at the moment (maybe this is my pregnant craving) it would be deliciously fresh sushi and sashimi!

Find Gourmet Juniors on Facebook and Instagram

The post Local Label Love: Gourmet Juniors appeared first on millie mummy melbourne.

But there’s a beautiful Australian brand for little girls that makes me wish the months for sunshine and fun in the great outdoors would hurry up already.

It’s Peggy.

Peggy Summer 14

It’s the brand that I would be happy to dress Millie in forever.

The Melbourne designer – who named the label after her grandmother – says her designs are a nod to ‘old-fashioned whimsicality’.

Del Ray Bunny Bodysuit

Every piece is dainty and pretty but with a contemporary twist. It’s perfect.

The brand new summer range has beautiful printed dresses, pants, bloomers and hats in light fabrics that can easily be mixed and matched to transform your girl’s style from vintage and fresh to bold and quirky boho.

Cassy Nappy Cover and matching bonnet

There’s dip dye singlets, soft pastel prints, liberty florals and red and blue cross stitches. Limited-edition rompers are highlighted with gingham bows.

Anais Bodysuit

The Peggy summer range is full of cotton dresses, kaftans, harem pants, rompers, nappy covers, playsuits and summer hats.

This season’s range introduces jewellery, headdresses and dream catchers to the mix too.

Millie’s pick? Honestly, we can’t choose just one piece. She wore the colourful Edie Playsuit ($39.95) to a 1st birthday party on the weekend with the matching Mika orange floral sunhat ($34.95) and was cute and comfortable. The tie and toggle on the hat meant it stayed on her head and the frill and button detail on the playsuit was prettily perfect for a party outfit.

Millie is perfect in Peggy

The Isla Bodysuit ($44.95) is another must-have along with the very cool hippy red Pacific Pants ($54.95) and ALL the dresses (some with dainty details of ties, puffed sleeves, shirring, tiers or full skirts), which are so easily dressed up for special occasions or worn for floaty fun in the park.

Peggy Summer 14

The pieces range in size from babies to six years. But it brings me to a new (albeit far off) dilemma: just what will Millie wear when she’s 7?

Peggy is available online and in boutiques Australia-wide.

The post Local Label Love: Peggy appeared first on millie mummy melbourne.

Label: Little Wild Things T

Where are you based? Hawthorn, Melbourne, Australia

What’s your background? Jacqui, a mother of three (4yo boy and almost 2yo twin girls) worked for 8 years as a senior buyer and designer for Myer’s Miss Shop then for Forever New. Charlotte – who has being a mum on her ‘to do list’ but for now is an unreal aunty – started her career working for Burberry in London and then became a senior buyer for Sportsgirl for over seven years. We are not just friends but also sister-in-laws, we live next door to each and both have our fashion backgrounds so having a label together happened quite naturally.

Millie wears a Little Wild Things Cat Girl tee, sizes 1-6, $24.95

Describe the Little Wild Things T style: Little Wild Things T style is a mix of cool and cute on-trend designs that our little wild things have inspired. We wanted to make sure our designs are unique to our brand and of course our amazingly soft organic bamboo cotton fabric is a real winner for the kids. We want our LWT to set trends in the playground and since they are limited-edition prints they will be one of very few to wear each design making it even more special.

Tell us about the print design process: We design our prints in house which we love doing! Jacqui is a wiz kid at Photoshop and all things creative on the computer and Charlotte brings her design eye. Our prints are all hand printed in Bali, Indonesia. We have a great factory who we work with very closely. We are always wanting to make sure our prints are extra soft matching our bamboo cotton.

Why choose organic bamboo? We both had bought organic bamboo cotton shirts before and loved how soft they were and ethically made. So it was a easy decision for us to head down this path with organic bamboo cotton. We pay for it and don’t pass it on to the customer as we believe its the right fabric for us and for our little wild things. We have had great reaction from customers, both mothers and kids, saying how they want to wear it not just during the day but also at night to bed. Watch out, sleepwear might be coming next!

Little Wild Things Loco Boys long sleeve tee, sizes 1-6, $34.95. Pic: Little Wild Things

Little Wild Things Star Light tee, sizes 1-6, $24.95. Pic: Little Wild Things

How often will you release a new range? Spring/summer was our first range – we released two deliveries for prints, the first had 8 prints and the second drop had 4 prints. For winter we introduced long sleeves in four prints.

How do you like to see the tees worn? The T-shirts are really versatile. A T-shirt can be worn so many ways and we love seeing how our customers put the outfits together. Instagram is great for this as we get tagged in our customer pics, which we love. Check them out at @littlewildthingst, it’s cute seeing the T-shirt look with the full skirt and sneakers but equally as cute with tights or jeans. For the boys it’s jeans, shorts, trackies – it all works to us!

What’s next in the pipeline for Little Wild Things T? We have our winter long sleeve range just released – we’ve taken our designs to the next level which is exciting, you’ll really notice a difference. Of course we have to now start thinking about the second winter drop and summer!

Shop now at Little Wild Things T or find the label online at Hard to Find

For style tips and inspiration follow Little Wild Things T on Instagram

The post Local Label Love: Little Wild Things T appeared first on millie mummy melbourne.